Effective date: 9/1/2023
Information We Collect
When you use our services, we, or vendors acting on our behalf, may collect your information. This generally happens in one of three ways – you provide us with information, we collect information through automated methods, or we collect information from other sources.
There are some situations in which it is necessary for us to collect your information in order to provide a service to you or to meet legal requirements. Rest assured, when you share your information with us, we only use it to give you a great BB’s experience.
Information You Provide Us
You may share certain information when you interact with us. For instance, when you call our customer service team or place an order via phone or website, you may provide us with information about you and your experience with BB’s. For example, you may provide:
• Personal identifiers such as your name, address, phone number, email address, birthdate, and other personal characteristics
• Customer records such as personal identifiers and payment card information
• Purchase details such as purchase history or tendencies
• Other information you provide such as information about a restaurant visit or transaction when you call our customer service team or interact with us on social media or other third-party websites or mobile apps
•Sensory Data such as voice recordings from calls to our customer service team
Information Collected Through Automated Methods
When you use our services, our technology has the ability to collect certain types of information. For example, when you place an order online, depending on your device’s location settings, we may use your location to determine which restaurant is closest to you to ensure you place your order from the right restaurant.
• Internet usage data such as IP address, device identifiers, device advertising identifiers, mobile network, operating system details, language preferences, referring URLs, length of visits, anonymous traffic data, pages viewed, browsing history, search history, and information regarding interactions with our services or advertisements
• Geolocation data such as real-time information about the precise or approximate location of your device (GPS and network-based)
Information From Other Sources
Sometimes we may get information about you from other companies. For instance, when you tag or direct message us through social media, we may collect information about you. We also offer social networking sign-on services that allow you to use social networking credentials to access our services.
We may combine certain information we collect, both from you or automatically, with other information we obtain about you from third parties. This information about your online activities over time and across different services gives us a better idea of the profile of a BB’s customer and helps us improve our services. For instance, we may combine information from various sources to serve personalized experiences and targeted offers that reflect your preferences and predispositions.
How We Use Your Information
We use the information we collect for various purposes – including improving our operations and providing you with our services, generating analytics, and for fraud prevention and legal purposes – which help us provide you with a better BB’s experience and learn how consumers interact with our services. For instance, using cookies can enhance your experience with our services by remembering your log-in status and viewing preferences from previous use of our services.
To Operate and Provide Our Services
We use much of the information we collect to operate and provide you with our services. For instance, we use your information to:
• Respond to your requests
• Provide customer service
• Give you information about your account
• Manage web traffic
• Manage your purchases
• Provide you with a safe, secure, efficient, and customized experience
To Analyze and Better Understand Our Consumers
We collect and use information in connection with interest-based advertising, and we may share this information with our vendors. Our vendors, such as our advertising partners, may use, store, or access cookies, web beacons, and other storage technologies to collect or receive information from our services and elsewhere on the Internet. This information is used to provide advertising services, including advertisements targeted to your interests. For instance, we may use your personal information to:
• Personalize your experience by providing content through our services, including targeted advertising that we believe may be of most interest to you
• Inform marketing practices
• Deliver content relevant to your interests on our services and third-party websites and mobile apps
• Improve our products and services
• Assess promotional effectiveness
• Administer surveys, rewards, and promotions
To Prevent Fraud and For Other Legal Purposes
We may use the information we collect to prevent, detect, and investigate fraud, security breaches, and potentially prohibited or illegal activities; enforce our Terms and Conditions; or otherwise comply with applicable laws and regulations.
How We Share Your Information
We may share or disclose your information to other entities in our corporate family, vendors acting on our behalf, governmental agencies, and other entities.
Our Corporate Family
We may share or disclose your information to our corporate family, which includes our affiliates, to:
• Provide joint content and our services (e.g., registration, transactions, analytics, and customer support)
• Help detect and prevent potentially illegal acts, violations of our policies, fraud, and/or data security breaches
• Guide decisions about Wendy’s or third-party products, websites, applications, services, tools, and communications.
Vendors Acting on Our Behalf
We may share your information with vendors who help with our business operations, such as fraud investigations, bill collection, payment processing, gift card support, analytics, operations, and delivery of marketing communications.
Government and Law Enforcement
We may share your information as required or permitted by law, including sharing with governmental agencies, law enforcement, or authorized third parties, in response to a verified request relating to a criminal investigation, alleged illegal activity, or any other activity that may expose us, you, or any other party to legal liability.
We may disclose your information to other parties at your request or if you otherwise provide your consent to such disclosure.
When it comes to your information, you have options. BB’s wants to make sure you are informed about those options when it comes to trusting us with your information. You may have the ability to update your communication and marketing preferences and to review, and update or change the information you have provided to us. Certain consumers, such as California, Colorado, Connecticut, and Virginia residents, may have additional legal rights as explained below.
Update Your Communication and Marketing Preferences
If you do not wish to receive marketing communications from us, you can opt out of future marketing communications by following the instructions provided in those communications, for instance, in the unsubscribe link footer of your BB’s email. Opting out of marketing communications will not affect our administrative communications to you (e.g., communications about your transactions or policy changes).
You may be able to enable or disable location tracking by adjusting the permissions on your device. Be aware that if precise location services are disabled, other means of establishing or estimating location (e.g., connecting to Wi-Fi, Bluetooth, beacons, or our networks) may persist.
Your Cookie and Other Tracking Technology Choices
We and third-party vendors may use first-party cookies or other first-party identifiers, as well as third-party cookies or other third-party identifiers, to deliver advertisements, create a profile about you, measure your interests, detect your demographics, detect your location, and personalize content.
Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites and online services, BB’s services are not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, you may wish to visit http://www.allaboutdnt.com/.
To find out more about how these third-party tracking technologies manage the privacy of information in conjunction with delivering ads online, and how to opt-out of information collection by these networks, please visit: youradchoices.com ,aboutads.info/appchoices, optout.networkadvertising.org, or networkadvertising.org/mobile-choice.
We may also use certain third-party web analytics services, such Google Analytics, to help us understand and analyze how visitors use our services. We use this information to implement Google advertising features such as remarketing with analytics, interest-based advertising, demographics and interests reporting, user segment analysis, and impression reporting. For more information on how Google Analytics uses data collected through the BB’s services, visit: www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit: http://www.google.com/settings/ads and https://tools.google.com/dlpage/gaoptout/.
Links to Other Websites
We follow generally accepted industry standards to protect the personal information submitted to us and have implemented reasonable technical, organizational, administrative, and physical measures to protect personal information. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security and encourage you to use websites and share information with caution.
COPPA (Children Online Privacy Protection Act)
When it comes to collecting personal information from children under the age of 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, and the United States Consumer Protection Agency, enforce the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not knowingly collect or store any personal information from anyone under the age of 13. If we become aware that we have collected or stored personal information from an individual under age 13, we will remove his or her personal information from our files. If you are a parent or guardian and believe we may have inadvertently collected personal information from your child, please notify us immediately by sending an email to tellBB@bbstexorleans.com.
California Online Privacy Protection Act
According to CalOPPA, we agree to the following:
• Users can visit our site anonymously.
Processing in the United States
Other Important Information
If you have any questions about this Policy or our data practices, please email us at tellBB@bbstexorleans.com.